CCC Underlines the Role of Radio Broadcasting in Climate Action

February 14, 2018 Wednesday

February 14, 2018. The Climate Change Commission (CCC) emphasized the significant role of radio broadcasting in climate action during the observance of the 2018 World Radio Day hosted by Senator Cynthia Villar and Senator Loren Legarda last February 12.

“Radio is an important tool in raising awareness on climate change and encouraging our people to take action. It's an effective platform to promote our climate change agenda,” CCC Assistant Secretary Romell Antonio Cuenca said during the public forum organized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) Earth Saver’s Movement at the Senate of the Philippines.

Cuenca noted that the CCC, through the use of radio, could reach the remotest communities to advance its programs on climate change mitigation and adaptation. “Radio also plays a crucial role in disaster management by disseminating early warning to allow communities to prepare for natural hazards,” he added.

UNESCO proclaimed February 13 as World Radio Day to encourage those who work in radio broadcasting to diversify its content to promote sustainable development goals (SDGs). This year’s theme, Radio and Sports, is focused on gender equality in sports broadcasting and on sports coverage for peace and development initiatives.

As part of this year’s observance, the CCC and the National Commission for Culture and the Arts launched their upcoming radio soap opera project, which will be on air for three months through DZRH Radyo Balintataw. The series will feature the 17 SDGs, which includes climate action.